Dubai-based esports organisation Galaxy Racer has entered a partnership with regional gaming peripherals company Techxhub for its PUBG Mobile players.
PUBG Mobile players and content creators will have access to best-in-class game room set-ups powered by Techxhub including SteelSeries gaming peripherals, Legion gaming PCs, Vertagear gaming chairs, Thronmax streaming gear, and Playseat racing seats.
Ranked #1 in South Asia and #7 in the World League, the PUBG Mobile squad comprised of 5 players namely Roxx, Owais, MaxKash, MJ, and Ultron.
PUBG Mobile is the FREE battle royale shooter that chosen by over 1 billion players worldwide. It is one of the most downloaded and played games both in IOS and Android.
Paul Roy, CEO of Galaxy Racer stated: “We value Techxhub’s pioneering business model that focuses on ecosystem driven approach and their disruptive model matches our core value in driving change and efficiency in the Esports industry with innovative products.”
Techxhub’s has notable experience of partnering with the best consumer technology brands such as gaming peripherals pioneer SteelSeries who appointed Techxhub as its regional distributor across India, Middle East and Africa. Other leading brands represented by Techxhub include Lenovo Legion, AOC Agon, Playseat, Vertagear and Thronmax.
“We are thrilled that our professional esports team will be equipped with the latest innovative products that will enhance their experience.”, added Paul Roy.
“Our vision is to be all-embracing technology experience delivery company, empowering a customer-centric ecosystem for emerging technology brands from product discovery to lifetime usage and beyond,” said Sanjay Holmukhe, CEO of Techxhub. “Currently focused on the gaming industry we are powering consumer experience for leading gaming brands while partnering with wider esports ecosystem. Our partnership with Galaxy Racer enables us to engage with gamers and fans and showcase the best of gaming gear in real-time action”.
With the recent launch of SteelSeries in India the move is deemed as strategic whereby Techxhub who is the regional distributor coupled with Galaxy Racer’s growing footprint in the Middle East region provides a gateway for Techxhub to tap into the MENA and GCC market with an opportunity to spill over to cross markets.
A recent report by Frost & Sullivan stated that the GCC will account for about 1.5 per cent of the global gaming market revenue by 2025 and places Saudi Arabia in the 19th position globally and UAE ranks as the 35th largest gaming market in the world in terms of revenue as of 2019.
Techxhub believes who wants to not only entertain but provide back to the gaming community with state-of-the-art gaming equipment, the opportunities are endless in terms of engaging with new audience and build a strong rapport with gamers in the MENA and GCC region.
With the support of Galaxy Racer who currently holds 12 competitive teams and numerous content creators with over 100 million reach combined, the partnership creates huge potential for both parties.
About Galaxy Racer:
Galaxy Racer are pioneers of eSports within the changing entertainment landscape. They heavily invest in growing the sport by funding teams, developing talent and content creators.
Committed to the game, dominators of the field, inspiring creators – Galaxy Racer (GXR) is not only one of the fastest-growing Esports organizations around the globe, but also has the biggest content creator presence in the Arab Speaking World and Asia. Spread across a diverse international roster of 12 teams and 20+ Content Creators with over 70 Million Reach, boasting professionals from 22 countries, GXR strives to be the central hub for all manner of gamers. Since its introduction to the competitive gaming scene in 2019, the team has already established top global ranking status across in the biggest games of the scene, including CS:GO, League of Legends, Dota 2, and PUBG Mobile, Call of Duty: Mobile, Rocket League and Fortnite.
Techxhub is pioneering a new age ecosystem driven distribution model focussed on gaming & esports and is the fastest growing regional gaming peripherals company operating across MEA & India with a truly Omni-Channel access for consumers to experience and purchase leading brands with a network of preferred channel partners. Techxhub actively engages with the gaming & esports industry supporting esports events, tournaments, and professional teams. With our industry leading team of professionals and proven capabilities in successfully establishing new business models, channel development, go-to-market execution as well as long standing and steadfast relationships with leading channel partners Techxhub acts as a catalyst to deliver the complete ecosystem experience to consumers at scale.