Dubai, UAE: Galaxy Racer Esports are proud to announce the appointment of senior Disney veteran and consumer products expert Guenther Hake as their advisor to maximize the Brand Partnerships, Consumer Products and Merchandise for the organization.

Guenther Hake has over 30 years of experience with some of the leading brands in the world, with 15 years in the Entertainment Industry. Guenther was the first CEO of Oriental DreamWorks, where he created the foundation for the extremely popular “Kung Fu Panda 3”.

Guenther is most well-known for his role as the Senior Vice President and General Manager of Disney Consumer Products in Greater China where under his leadership the consumer products business grew from US $600 Million to nearly US $2 Billion, all while franchises such as Disney Princess, Marvel and Star Wars were introduced to Greater China.

Gunther will be lending his expertise to build a comprehensive strategy around consumer products, apparel, and merchandise for Galaxy Racer Esports.

“We are very excited to welcome Guenther on board. His decades of experience with the world’s biggest brands and IPs will be an invaluable addition to us as we continue our fast-paced growth of evolving into a global Esports and Lifestyle band” said CEO of Galaxy Racer Esports, Paul Roy.

“I am very pleased to be joining the team at Galaxy Racer Esports. With the various divisions that they have, they are creating a true 360-degree Esports, Content and Lifestyle brand. Something that I am all too familiar with. I look forward to helping them scale their offerings and brand partnerships” said Guenther Hake.

About Galaxy Racer Esports (GXR): Galaxy Racer Esports is one of the fastest-growing Esports organizations in the world. Boasting an impressive roster of 7 teams already, in CS: GO, League of Legends, Dota 2, and PUBG Mobile, GXR is the youngest Esports organization to have ever been given a headline feature on CNN. GXR, known for its diversity, currently holds 45 male and female athletes with 20 different nationalities. GXR is also the local organizer of the Girl Gamer Dubai Festival, one of the largest esports events in the world.


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